In 1959 Leonardo Servadio from Perugia in central Italy founded the brand Ellesse. The name derives from the founder’s initials “L.S.”

The brand grew in popularity during the 70’s and 80’s and gained a reputation for combining sportswear functionality with street fashion styling. It was one of the first brands to feature their logo on the outside of its garments. During the 80’s the brand took off even further and became part of the British lad culture. With the sports links many sports celebrities endorsed or were associated with the brand such as boxer Muhammad Ali, tennis player Boris Becker and Forumla 1 driver Alain Prost. Today the brand is owned by the Pentland Group.