Adidas

Adidas was founded in Germany by Adolf Dassler (Adi) who made sports shoes in his mothers wash room in a small town in Bavaria after his return from World War I. His mission was to provide athletes with the best possible equipment. One of his first milestones was providing sprinter Jesse Owens with his handmade spikes, he then went onto win gold at the 1936 Olympics in Berlin.

In the 90s, Adidas divided the brand into three core groups: Adidas Performance (designed for the athlete), Adidas Originals (designed to retain the brands earlier icon designs) and Style Essentials to include Y-3 (designed for the fashion market).