Starter is a premium athletic brand that was established in 1971. They pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues.

The company was founded in New Haven, Connecticut by David Beckerman. By 1983 they had entered licensing agreements with the NBA, NFL, NHL and the CFL. By the 1990’s, Starter began to expand its distribution networks to reach over 25 countries and in April 1993 the company went public on the New York Stock Exchange. Today the brand is ready to play harder than ever, with a curated product collection designed for the player and fan.